Stories by PRNEWS

In an age of digital communications, PR professionals may be inclined to forget traditional meeting formats for sexier cyber alternatives; however, organizations across all industries are employing the town hall concept to host successful face-to-face… Continued

“The secret sauce is to lose control.” That was the advice of Mike Lawrence, executive vice president of Cone, during the June 19 Thought Leaders Roundtable in Boston held by PR News and VMS. The… Continued

It’s not who you are, it’s who you know. Any number of variants of this statement get tossed around in business conversation, but all of them boil down to one key point: You may be… Continued

By Alison Karam And Ira Yelle PR practitioners’ target audiences are often a cast of thousands, even millions, prompting the use of new and traditional media channels to reach them. Other times, we can count… Continued

Company: Bayer Comsumer Care Agency: HealthSTAR Public Relations Timeframe: December 2004 – December 2005 When people hear that a medicine they rely on may have serious side effects, their concern is instantly piqued, often before… Continued

*He makes what?: You might think that peeking over your cubicle wall to see your co-worker’s pay stub is the only way to find out what he/she makes, but the U.S. Supreme Court seems quite… Continued

Last week, PR News discussed a number of ways in which communicators can engage employees and customers to stimulate innovative thinking (see PRN 06-11-07, “Innovation as the Key to Success? Yes, If Communicators Lead the… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Agency communicators should be consultants, not practitioners. 2. The most influential Web sites you’ve never heard of are out to change the… Continued

When Robert Scoble, former member of the Channel 9 MSDN team (Microsoft’s discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join Podtech.net as VP of media… Continued

The current business environment’s impact on corporate communications is obvious, prompting an impetus for communications executives to integrate their function into the overall business strategy to definitively contribute to bottomline business results. But what of… Continued