Seven Things You Will Learn In This Week's Issue Of PR News
1. There are no fewer than 14 ways to measure search engine marketing efforts.
2. When initiating a PR campaign, think "story delivery" - not media outreach.
3. Launching a Web site on a Friday is a oft-made mistake.
4. The left side of the brain interprets data, but it has the lowest level of recall. For optimal message recall, include data, meaning, sensory and emotional hooks.
5. With digital media, there are built-in focus groups for your message.
6. When creating an e-newsletter, build a searchable archive on the company's intranet.
7. According to a recent survey of the IT editorial community, IBM has the top corporate PR department.