Stories by PRNEWS

Today, like it or not, we live in a culture of images. Almost any college textbook on media can encapsulate both the events and innovations that have shaped what is today known as public communications,… Continued

Company: The National World War I Museum Agency: Fleishman-Hillard & O’Neill Communications Timeframe: 2006 For most people today (archivists and historians notwithstanding), the events of World War I, which transpired nearly a century ago, is… Continued

*Passing the Baton: Relinquishing command is never easy, and may prove especially hard for baby boomers used to working hard in a fast-paced economy. Failed attempts at power switches abound lately. J.C. Penney dismissed its… Continued

As discussed in page one “Sustainability Reporting: Green Is the New Black,” the communications industry – and business as a whole – has taken to the practice of going “sustainable.” Here are the charts and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. In 15 years, the number of sustainability reports his risen from 26 in 1992 to 2,346 in 2006. 2. When issuing an… Continued

Everyone is entitled to a guilty pleasure or two (or five, but who’s counting?), and you would be hard-pressed to come across an industry that benefits more from humanity’s hedonism than that of entertainment. After… Continued

"Green" encompasses so many connotations that it’s hard to keep up. It’s a color. It’s an adjective. It’s a noun. It implies everything from envy to nausea to genius (it’s said that green is the… Continued

Given increasing globalization, the dissolution of borders and the booming economies of once-stagnant countries, it is remarkable how unprepared companies are to do business in other parts of the world. You can never take anything… Continued

Company: Port Authority Agency: Port Authority’s communications team and Korey Kay & Partners Timeframe: 2006 For over 75 years, the George Washington Bridge has acted as a connecting link for millions of motorists, spanning the… Continued

*4 Steps to a Strong Video Campaign: On an increasingly video-dominated internet, some advertisers are successfully using video, a medium that extends beyond commercial advertising into self-advertising, to attract sizable audiences. Use these 4 tips… Continued