Stories by PRNEWS

The business of launching new products and services has becoming increasingly complicated, thanks in part to the proliferation of new media, stakeholder empowerment and the need to understand and reach multiple audiences on a personal… Continued

What is the single most powerful component of bad news? Is it conflict? Is it confrontation? Is it complexity? Or controversy? The crucial ingredient in bad news is the creation of victims and the failure… Continued

Company: Sun Microsystems/Sun Foundation Agency: MWW Timeframe: 2005-2006 Being a volunteer can be one of the noblest human endeavors. For Silicon Valley stalwart Sun Microsystems, volunteerism, both personal and corporate, is not simply a self-congratulatory… Continued

*10 Tips to Keep Your Site Relevant: It’s a good idea to re-launch your Web site every two or three years to make sure your structure, layout, content and technologies are up-to-date and follow the… Continued

With all the bells and whistles now associated with online media, it is easy to “pimp” your Web site to the point that it resembles the aftermath of an all-night-rave: The colors are blinding, the… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Open-source programming platforms offer low-cost, high-return options for developing a Web site. 2. 42% of surveyed marketing execs indicated dissatisfaction with marketing… Continued

Sustainability has, thus far, proved to be more than a fleeting trend.

The inmates are running the asylum. No, it isn’t an epithet for Ken Kesey’s “One Flew Over the Cuckoo’s Nest,” but rather an acknowledgment of a tough reality for communicators: Customers – once the passive… Continued

If you type in the words “Video Blog” on a Google search, you’ll end up with more than 870,000,000 items. In February 2007, it was difficult to find more than a handful of video blogs… Continued

Company: DHL Agency: Ogilvy PR (until end of 2005); Taylor PR (from 2006 to present) Timeframe: 2005 – 2006 In a world where their two main competitors, UPS and FedEx, have exerted supreme dominance, DHL… Continued