Stories by PRNEWS

The inmates are running the asylum. No, it isn’t an epithet for Ken Kesey’s “One Flew Over the Cuckoo’s Nest,” but rather an acknowledgment of a tough reality for communicators: Customers – once the passive… Continued

If you type in the words “Video Blog” on a Google search, you’ll end up with more than 870,000,000 items. In February 2007, it was difficult to find more than a handful of video blogs… Continued

Company: DHL Agency: Ogilvy PR (until end of 2005); Taylor PR (from 2006 to present) Timeframe: 2005 – 2006 In a world where their two main competitors, UPS and FedEx, have exerted supreme dominance, DHL… Continued

It’s that time of year again, when the best PR initiatives are feted by PR News in the Platinum PR Awards luncheon (Grand Hyatt, NYC, October 16) and special issue. Below are this year’s finalists.… Continued

As referenced in the “The Digital Image: Adding Online Comms to Rebranding Efforts” feature, mobile marketing has made its grand entrance into the communications space, and PR/marketing professionals, resistant as they may be, are loath… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When considering mobile communications, Web site content should not be repurposed and transferred to consumers’ cell phones. (p. 2) 2. When choosing… Continued

PR evaluation and media monitoring on a global scale are critical to meet the needs of businesses that increasingly operate and communicate across borders. Likewise, major media have gone global (thanks in part to the… Continued

How did Visa – one of the best-known brands in the world – pull its rebranding off with such grace?

The most powerful action in reputation recovery and rehabilitation is to apologize. If you want or need forgiveness, you’ll need to apologize. Management avoids apologizing by using an amazing array of avoidance strategies. There’s self-forgiveness:… Continued

Company: Chrysler Agency: Clear!Blue Timeframe: September, 2006 Winning a brand new vehicle can be an exciting proposition for any consumer. But what the Chrysler Group, in conjunction with PR firm Clear!Blue, had in mind to… Continued