Stories by PRNEWS

As discussed in page one “Sustainability Reporting: Green Is the New Black,” the communications industry – and business as a whole – has taken to the practice of going “sustainable.” Here are the charts and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. In 15 years, the number of sustainability reports his risen from 26 in 1992 to 2,346 in 2006. 2. When issuing an… Continued

Everyone is entitled to a guilty pleasure or two (or five, but who’s counting?), and you would be hard-pressed to come across an industry that benefits more from humanity’s hedonism than that of entertainment. After… Continued

"Green" encompasses so many connotations that it’s hard to keep up. It’s a color. It’s an adjective. It’s a noun. It implies everything from envy to nausea to genius (it’s said that green is the… Continued

Given increasing globalization, the dissolution of borders and the booming economies of once-stagnant countries, it is remarkable how unprepared companies are to do business in other parts of the world. You can never take anything… Continued

Company: Port Authority Agency: Port Authority’s communications team and Korey Kay & Partners Timeframe: 2006 For over 75 years, the George Washington Bridge has acted as a connecting link for millions of motorists, spanning the… Continued

*4 Steps to a Strong Video Campaign: On an increasingly video-dominated internet, some advertisers are successfully using video, a medium that extends beyond commercial advertising into self-advertising, to attract sizable audiences. Use these 4 tips… Continued

The world may be shrinking thanks to all the technologies that allow for real-time communication and collaboration, but why, then, is it still so hard to find the time for connecting with your client or… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When creating a video campaign, use metrics like exposure time and re-play rates to measure success. 2. There are four principles of… Continued

In the current business environment, many brand managers treat three converging trends – Millennials as a purchasing group, the up-tiering of corporate responsibility (CR) and the explosion of digital communications – separately, though ample opportunities… Continued