Stories by PRNEWS

Winner: Johnson & Johnson Pharmaceutical Services Campaign: The PharmaFrontier The Mission: The PharmaFrontier, Johnson & Johnson’s (J&J) internal magazine for the global research and development unit, needed to build community among R&D employees in a… Continued

Winner: KFC and Weber Shandwick Campaign: KFC Face from Space The Mission: Already a ubiquitous brand in such far-flung corners of the Earth as South Africa, the Czech Republic and Australia, KFC needed to communicate… Continued

Winner: CCG Investor Relations and Red Lion Campaign: Red Lion Roars Again – Restoring Luster to the Red Lion Brand The Mission: After numerous owner changes, Red Lion wanted to position itself as a more… Continued

Winner: University of Maryland, Baltimore Campaign: Maryland Magazine The Mission: The University of Maryland, Baltimore, wanted to jazz up its annual research and scholarship publication, Maryland magazine, with special coverage of the university’s bicentennial. The… Continued

Winner: Chrysler Group and Clear!Blue Campaign: Jeep Stick in the Mud The Mission: To publicize its new four-door Wrangler, the Jeep brand wanted to get creative. The Hook: Joining forces with Clear! Blue and Centra… Continued

Winner: DHL Corporate Communications Campaign: DHL Delivers Brand Promise Via Internal Campaign “I’m On It” The Mission: Widely known for being one of the two main global packing and delivery service providers, DHL wanted to… Continued

Winner: Association of Zoos and Aquariums Campaign: Keeping Elephants In Our Future The Mission: They might be among the most popular animals in zoos, but elephants aren’t the most sought after attraction for animal rights… Continued

Winner: Boost Mobile and Miles Ahead Entertainment Campaign: Boost Mobile RockCorps The Mission: Boost Mobile RockCorps (BMRC) is a program based on youth volunteerism to drive young people to support their communities. The movement launched… Continued

Winner: Nintendo and GolinHarris Campaign: Nintendo “Disrupts” The Interactive Entertainment Industry The Mission: Once a giant in the video game industry, Nintendo’s brand had waned as its two titanic competitors, Microsoft and Sony, asserted themselves… Continued

Winner: Southwest Airlines Campaign: Nuts About Southwest The Mission: Southwest Airlines PR execs wanted to give consumers a peek inside the corporate culture and allow them to connect with employees in an interactive and transparent… Continued