Stories by PRNEWS

Winner: The Allstate Corporation Campaign: The Allstate Corporation 2006 Summary Annual Report The Mission: In 2006, the Allstate Corporation was experiencing a troubled period in its history. The insurance industry had hit rock-bottom following a… Continued

Winner: Hershey’s and Hill & Knowlton Campaign: Hershey’s Kisses Walk the Red Carpet The Mission: With the help of Hill & Knowlton, the Hershey’s communications team set out to organize a kick-off event in 2006… Continued

Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued

As media analysis becomes an established element in the organizational metrics toolkit, expectations about accuracy and insight are rising. Ensuring media analysis programs yield valid measurement to support important applications is hard enough in just… Continued

Company: Shingle Springs Rancheria Agency: Pacific Research & Strategies, Inc. Timeframe: 2006 Cultural tensions have always run high in El Dorado County, California, where about 140 member of the Shingle Springs Tribe reside; those tensions… Continued

*Client-Agency Mismatches: It’s no secret that not all client-agency relationships are matches made in heaven, but how do you know if you are steps away from choosing the wrong shop? Applegate Media Group’s Susan Applegate… Continued

PR News and BurrellesLuce surveyed more than 400 PR execs to take the pulse of measurement activities, in turn uncovering a few inconsistencies: Nearly 25% of respondents’ C- level management does not require measurement, and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. If your account value to an agency represents less than 30% of their current total billing, they are probably too large for… Continued

This article was written by Susan Nickbarg, principal, SVN Marketing, as a follow-up to her 09-24-07 PR News feature on CR and Millennials. Enter the Millennials. Also referred to as Generation Y, this group, comprised… Continued

We are on the precipice of a watershed moment in measurement, and the tipping point is integration – and not in the traditional sense of breaking down silos between marketing and PR. That is part… Continued