Stories by PRNEWS

Winner: Dow Chemical Company and GolinHarris Campaign: Fulfilling the Promise of ‘The Human Element’ The Mission: The chemical industry’s reputation has eroded in recent decades as stakeholders’ trust falters amidst political, environmental and social concerns.… Continued

Winner: Nestlé (Malaysia) Berhad Campaign: Nestlé, Nourishing Malaysia Showcase The Mission: To combat increasing consumer concern about the rise in lifestyle diseases in Malaysia, Nestlé Berhad communications execs wanted to showcase the company’s products that… Continued

Winner: Heineken USA and Manning Selvage & Lee Campaign: Heineken Premium Light: Trading Up to a New Level of Luxury The Mission: In 2006, Heineken executives decided to do something they hadn’t done in the… Continued

Winner: Greater Philadelphia Tourism Marketing Corporation (GPTMC) Campaign: SoundAboutPhilly Podcast Tours The Mission: Thanks to a one-year, $350,000 grant from The Pew Charitable Trusts, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) had the financial backing… Continued

Winner: Ink, Inc. Campaign: Freedom Is Not Free The Mission: Freedom Is Not Free, a nonprofit organization that raises money for wounded vets, needed to increase the dollar-value of donations received at a pace that… Continued

Winner: Aveeno and Ogilvy PR Campaign: Aveeno Positively Ageless Fountain of Youth The Mission: With a new line of anti-aging facial care products hitting a very competitive market segment, Johnson & Johnson’s Aveeno brand needed… Continued

Winner: Procter & Gamble and Fleishman-Hillard Campaign: Las Serenatas de Tide/Tide Thank You Serenades The Mission: Procter & Gamble executives wanted to increase the Tide brand’s penetration among Hispanic laundromat users in Los Angeles. The… Continued

Winner: LEGO and Flashpoint PR Campaign: Expect the Unexpected: Re-Launching the Consumer Innovation Revolution the LEGO Way The Mission: After re-emerging from a financial morass, LEGO decided in early 2005 to reinvigorate its brand after… Continued

Winner: Goodyear and Coyne Public Relations Campaign: Hello My Name Is … The Launch of a New Goodyear Blimp The Mission: The Goodyear blimp has been a sky-high staple of events and celebrations for more… Continued

Winner: Reynolds Consumer Products and Manning Selvage & Lee Campaign: Grillaxation 2006 The Mission: Reynolds Consumer Products wanted to bring Reynolds Wrap Foil out of the kitchens and into picnic baskets. The Strategy: Enlisting Manning… Continued