Stories by PRNEWS

Quantifying Web traffic is all the rage these days, with businesses doing more online in terms of connecting with consumers and communicating with stakeholders. Now, these businesses must be able to collect data surrounding how… Continued

Annual Report AMERICAN LEGACY FOUNDATIONR, STORY OF THE YEAR: 2006 ANNUAL REPORT FOR THE AMERICAN LEGACY FOUNDATION — The American Legacy Foundation continued its efforts to educate the public about tobacco by releasing its first… Continued

Winner: APCO Worldwide The Agency: Founded in 1984 as a subsidiary of a Washington, D.C.-based law firm, APCO Worldwide has since grown into its own, now employing a staff of more than 500 people working… Continued

Winner: Taylor Metamorphosis: In 2006, the PR industry bore witness to the birth of a new brand: Alan Taylor Communications transformed its corporate identity and shed its former moniker in favor of a short-and-sweet brand… Continued

Winner: Warschawski Since its founding in 1996 by PR/marketing veteran David Warschawski, the firm bearing his name has grown into one of the most viable operations in the industry. Last year in particular was a… Continued

Winner: Business Software Alliance & Mindshare Interactive Campaign: BSA Cyber Tree House The Mission: The Business Software Alliance, an international advocacy group that sets out to prevent software piracy, already had a Web site to… Continued

Winner: Dominion Campaign: A Train Wreck Waiting To Happen? The Mission: During his 2006 address to the World Affairs Council of Richmond, Dominion CEO Thomas Farrell II wanted to be optimistic and realistic about the… Continued

Winner: American Society of Plastic Surgeons & KDPaine & Partners Campaign: Using Content Analysis to Demonstrate Efficacy and Formulate PR Objectives The Mission: The American Society of Plastic Surgeons (ASPS) wanted its public relations department… Continued

Winner: Ogilvy Public Relations Worldwide for the Centers for Disease Control and Prevention Campaign: Screening Saves Lives: Building Awareness. Engaging Communities. Leveraging Partners. The Mission: Since 1999, Ogilvy Public Relations Worldwide has worked with the… Continued

Winner: Siemens Medical Solutions, Coyne Public Relations & Medialink Campaign: Bringing Healthcare into the 21st Century The Mission: To build awareness of the importance of having electronic medical records in hospitals, Siemens Medical Solutions wanted… Continued