Stories by PRNEWS

Welcome to media relations, and congratulations on your sales position. That’s right. You’re in sales. If you recoil at the term, it’s time for some sober truths. Public relations in total is a sales activity: "selling" a product, company, individual or idea as worthy of a desired action from your target audiences. Consider the words of legendary sales trainer, Zig Ziglar, who rightfully insists: "Everyone is in sales."

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Media relations is a sales job. 2. Depending on the situation, there are phrases that help you bridge away from sensitive issues… Continued

With all the buzz surrounding digital communications and the measurability of eyeballs viewing online platforms, it might be tempting to abandon traditional measurement efforts for the lure of the future. True, measuring online influencers is… Continued

Branding is no longer about tailoring marketing and PR to a product/service – not if you want it to be successful, anyway. You can thank rapid brand proliferation, disintermediation and stakeholder empowerment for that. Today’s… Continued

By Sydney Ayers “No one expects the Spanish Inquisition.” Yes, this line is from a Monty Python skit, and devotees know this particular skit had cast members representing priests from the Inquisition showing up at… Continued

Company: Oceana Agency: The Wade Group Timeframe: 2005-2006 A world without dolphins would be a sad one indeed; that tragic possibility might have crystallized into reality had Oceana, an international marine conservation and advocacy group,… Continued

*The Stars Have Aligned … Sort Of: New survey findings reveal that, in the opinion of surveyed high-net work investors and financial advisors, corporate board members are too closely aligned with the interests of executive… Continued

In tandem with this week’s feature on implementing effective Web-based surveys, additional attention should be taken to determining the best analytical techniques, as a poorly thought-out choice could completely negate the results’ validity. Here, with… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. According to recent survey results, the interests of corporate boards are too closely aligned with those of management. 2. When planning a… Continued

With the explosion of consumer-generated media, citizen journalists and consumer empowerment, opinion research is becoming an increasingly important building block of communications strategies. It is often the best way to take the pulse of your… Continued