Stories by PRNEWS

What do lawyers and public relations professionals have in common? A lot, as it turns out. For starters, both serve to protect their clients and prevent damages, both in terms of financial and reputational capital.… Continued

Corporate communicators and nonprofit and agency execs are quick to talk about how to get the most out of digital channels, be they blogs, social networks or video-sharing platforms, but many still flounder when it… Continued

Over the past five years, Cameron and Tyler Winklevoss, along with Divya Narendra, have been accusing Facebook "creator" Mark Zuckerberg of stealing the source code, design and business plan for Faceboook from them. The two sides of the… Continued

The classical New York Times-owned radio station WQXR has rejected an ad by a prominent New York Jewish group. The American Jewish Committee (AJC) claims that the station pulled a 60-second commentary about bombings carried… Continued

By Marjorie Clifton “Millennial” has become a buzzword, but do its users really know what it means? The issues we face in the workplace are less about the generations and more about the use of… Continued

Company: UNICEF Agency: Droga5 Timeframe: 2007-2008 Like food, clothing and shelter, water is an essential resource, yet many the world over take it for granted–a tragedy, considering the fact that not having access to clean… Continued

*Leading Via Thought Leadership: The Expert’s Edge (McGraw-Hill, 2008), by Ken Lizotte, asserts that thought leaders–“the go-to authorities in their fields”–make more money than their competitors. The book, which cites strategies for obtaining thought-leadership status,… Continued

Most professionals can remember a time when they were home from college during a summer break and interning in an industry that was likely to become their career after graduation. These days, internships–or fellowships, or… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are five levels of strategic giving. 2. Because heavy Internet users don’t acknowledge a difference between online and offline conversations, both… Continued

By now, the value of incorporating sustainability or corporate social responsibility (CSR) initiatives into your communications plans need not be stated–but what about quantifying that value to measure its direct impact on business results? The… Continued