Stories by PRNEWS

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Thorough research can be the backbone of a media relations effort. 2. 36% of surveyed executives report that 1%-10% of their overall… Continued

Communications professionals now find themselves working in an investor-driven business context. Faced with a looming recession and all of the challenges that go with it, business executives are increasingly quick to cater to the whims… Continued

Of the many reasons executives cite for being hesitant to fully embrace the power of digital communications channels, the fear of losing control is among the most frequent. But that’s not to say that the… Continued

The Yahoo, MySpace, Google have announced that they plan to form the OpenSocial Foundation to ensure the neutrality of OpenSocial as an open, community-governed specification for building social applications across the web. The OpenSocial Foundation… Continued

Yet another digital media conference took place this morning in New York discussing how to create digital content and how to monetize that content. But this conference had an interesting twist: the focus was specifically… Continued

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the "video snacking" trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

Annual Report AMERICAN BEVERAGE ASSOCIATION–2006 ANNUAL REVIEW ABA created a contemporary, visually dynamic piece focusing on 2006 as a “year of action.” The review featured thematically arranged action: in schools (recycling), outside (environment), and within… Continued

Winner: City of Arlington, Texas Campaign: 2007 Clean Air Campaign In 2007, the City of Arlington, Texas, launched a Clean Air Campaign designed to educate the public on the importance of reducing air pollution. The… Continued

Winner: Trimedia Campaign: BT in Support of ChildLine The voices of children are often muted by unfortunate circumstances far beyond their control. This is the problem that the “Am I Listening?” initiative set out to… Continued

Winner: ChoicePoint Campaign: Privacy, Security and Consumer Communications In 2006, ChoicePoint execs faced the challenge of an increase in privacy and security breaches by completely revamping the way the company communicated. The main message was… Continued