Stories by PRNEWS

Did You Know?

April 21st, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Community involvement should have broader business implications. 2. 92% of surveyed journalists believe that online newsrooms are important communications channels during crises.… Continued

Putting The Success In Succession Planning: Fostering Thought Leadership

April 21st, 2008 by

Succession planning isn’t limited to communications departments within Fortune 500 companies that have celebrity CEOs and a lot to lose when the CEOs leave. Whether you work for a nonprofit with a skeletal staff, a… Continued

Go Digital Or Go Home: Ramping Up Crisis Communications Online

April 21st, 2008 by

When American Airlines began grounding its fleet of M-80s on April 8, 2008, due to necessary wire inspections, travelers across the country collectively grumbled–loudly–about yet another crisis in the airline industry that precipitated massive delays… Continued

Social Network Aggregation: Bringing People Together

April 18th, 2008 by

Paul Buchheit and Bret Taylor, the geniuses behind Gmail and Google Maps, started a social networking aggregator called FriendFeed seven months ago and it seems as if this new concept is finally starting to catch… Continued

Google & Yahoo Partnership: Trustworthy?

April 15th, 2008 by

In an attempt to avoid an all-but-forced merger with Microsoft, Yahoo has taken steps  to create a business partnership with fellow search giant Google. But the alliance has antitrust regulators concerned. Legal experts say any… Continued

Tip Sheet: Building Relationships For Community Engagement

April 14th, 2008 by

By Jeff Julin “All business begins with the public permission and exists by public approval.” – Arthur W. Page The concept that the public confers a “license to operate” on an organization was true when… Continued

Case Study: PR Campaign Moves Outside The Video Gaming Console To Bring An Energy Drink To New Audiences

April 14th, 2008 by

Company: Leading Brands Inc. Timeframe: Nov. 2007 – June 2008 Although there are many marketers who still harbor deep apprehension about running campaigns in the social networking sites, others have taken to it like proverbial… Continued

Quick Study: Recession’s Business Impact Is A Mixed Bag; Vendor Deficiencies; Shareholders Take Note; Leadership Traits

April 14th, 2008 by

*Recession’s Impact on Small Businesses: Economic downturns have had inconsistent impacts on entrepreneurs and small business owners in the past; sometimes, they create a context in which behemoth businesses become crippled, thus allowing small potatoes… Continued

Charting The Industry: Crisis Report Details Biz Plights Of 2007

April 14th, 2008 by

The Institute for Crisis Management recently released its annual Crisis Report, which detailed the state of business crises during 2007. Defined as “any problem or disruption that triggers negative stakeholder reactions that could impact the… Continued

Did You Know?

April 14th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. According to a recent crisis report, management was the origin of 52% of past business crises. 2. To add legitimacy to your… Continued