Stories by PRNEWS

*The Mom Factor: Word of mouth (WOM) continues to play a growing role in successful communication strategies, and a study conducted by The BabyCenter and market research firm Keller Fay Group reveals one specific audience… Continued

This summer, from Aug. 8-24, the 2008 Summer Olympics will be under way in China’s capital of Beijing. For the past several months, loud protests about China’s human rights violations, particularly in Tibet, have been… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When dealing with an image crisis such as that of China and the upcoming Olympics, PR execs should shift messaging away from… Continued

Recently, PR News provided you with a crash course in all things SEO (see PRN 04-14-08); now it’s time for the master’s class. As the past article suggested, search engine optimization (SEO) and its kissing… Continued

It may or may not come as much of a shock that many Americans (48%, to be exact) erroneously believe that “green” products and services have a positive/beneficial impact on the environment when, in fact,… Continued

In the new age of online journalism, what constitutes citing a source? Is it simply stating a name of a fellow journalist (most often the "source" of the news item) or is it citing the… Continued

PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to… Continued

When it comes to replacing executives who have departed – an activity communications executives should be integrated into as it relates to succession planning – a Hay Group study of Fortune magazine’s list of America’s… Continued

"The Board and Information Technology Strategies," a study released by Deloitte Consulting, surveyed more than 450 directors of publicly traded companies with revenues of greater than $1 billion, and found that: 10% of boards relegate… Continued

There’s some unsettling news on the corporate front when it comes to CEOs’ knowledge of the inner workings of their own organizations. According to a Deloitte Touche Tohmatsu survey, "In the Dark: What many boards… Continued