Stories by PRNEWS

The classical New York Times-owned radio station WQXR has rejected an ad by a prominent New York Jewish group. The American Jewish Committee (AJC) claims that the station pulled a 60-second commentary about bombings carried… Continued

By Marjorie Clifton “Millennial” has become a buzzword, but do its users really know what it means? The issues we face in the workplace are less about the generations and more about the use of… Continued

Company: UNICEF Agency: Droga5 Timeframe: 2007-2008 Like food, clothing and shelter, water is an essential resource, yet many the world over take it for granted–a tragedy, considering the fact that not having access to clean… Continued

*Leading Via Thought Leadership: The Expert’s Edge (McGraw-Hill, 2008), by Ken Lizotte, asserts that thought leaders–“the go-to authorities in their fields”–make more money than their competitors. The book, which cites strategies for obtaining thought-leadership status,… Continued

Most professionals can remember a time when they were home from college during a summer break and interning in an industry that was likely to become their career after graduation. These days, internships–or fellowships, or… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are five levels of strategic giving. 2. Because heavy Internet users don’t acknowledge a difference between online and offline conversations, both… Continued

By now, the value of incorporating sustainability or corporate social responsibility (CSR) initiatives into your communications plans need not be stated–but what about quantifying that value to measure its direct impact on business results? The… Continued

“Happy customers are the best advertisements.” So says Andy Sernovitz, CEO of GasPedal, and it is this principle that defines the explosive success of word of mouth (WOM)–that is, the concept of passing on information… Continued

By Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued

*Everything Goes With Green: A company’s green efforts are more credible when endorsed by third-party environmental groups whose efforts have an impact on their local community, according to a survey by Peppercom and Media-Screen LLC.… Continued