Stories by PRNEWS

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations.… Continued

By Curtis Hougland We are witnessing the arrival of data-driven PR. Finally, PR is measurable. The lack of effective measurement throughout PR’s history stems in part from its principal benefit–awareness. If you want to foster… Continued

Company: Hasbro Inc. Agency: Litzky Public Relations, Fathom Communications Timeframe: 2006–2007 Over the past decade, Hasbro Inc. has been a major supporter of the Marine Corps Reserve Toys for Tots program, donating over $10 million… Continued

*Green Doubts: Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high–37%… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 86% of surveyed employees worldwide liked or loved their job, and 73% liked or loved their boss. 2. Never start a blog… Continued

By Katie Paine You can tell a lot more about an organization’s culture by its response to a crisis than you can from its annual report. Earlier this year, planes from both Southwest Airlines and… Continued

A recession is upon us. Talent management has never been more challenging for senior leadership. Employees are overworked and underpaid. Businesses are fraught with scandal and corruption. New technologies make workers prisoners of their own… Continued

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on… Continued

By Perry Yeatman Because of globalization, impacting today’s workforce requires even more managers and executives with international experience. Companies are increasingly sending Americans abroad, both to fill important roles in countries around the globe and… Continued

Company: Microsoft Agency: Waggener Edstrom Timeframe: 2006 For any brand, the impact of its messaging on consumers in the retail marketplace is of critical importance, particularly when a new product is being launched. When Microsoft… Continued