Stories by PRNEWS

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Google + Yahoo = 61% of U.S. Online Ad Revenue. 2. ROI doesn’t always have to be about financial measures; sometimes it’s… Continued

We may be in this midst of a recession–or, at the very least, a very unstable economy–but you wouldn’t know it based on the ever-growing number of small PR agencies that are giving the Edelmans… Continued

The evolution of the business landscape–aided and abetted largely by new digital technologies–has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything… Continued

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations.… Continued

By Curtis Hougland We are witnessing the arrival of data-driven PR. Finally, PR is measurable. The lack of effective measurement throughout PR’s history stems in part from its principal benefit–awareness. If you want to foster… Continued

Company: Hasbro Inc. Agency: Litzky Public Relations, Fathom Communications Timeframe: 2006–2007 Over the past decade, Hasbro Inc. has been a major supporter of the Marine Corps Reserve Toys for Tots program, donating over $10 million… Continued

*Green Doubts: Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high–37%… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 86% of surveyed employees worldwide liked or loved their job, and 73% liked or loved their boss. 2. Never start a blog… Continued

By Katie Paine You can tell a lot more about an organization’s culture by its response to a crisis than you can from its annual report. Earlier this year, planes from both Southwest Airlines and… Continued

A recession is upon us. Talent management has never been more challenging for senior leadership. Employees are overworked and underpaid. Businesses are fraught with scandal and corruption. New technologies make workers prisoners of their own… Continued