Stories by PRNEWS

By Colleen Edwards Although good results can occur from suboptimal client-agency relationships, the most successful programs–those with continuous dialogue, respect and remarkable results–are the ones with healthy client-agency relationships. Having been on both the agency… Continued

Company: Yum Brands Agency: Weber Shandwick Timeframe: 2007 More than 850 million people go to bed hungry, which accounts for more deaths each year than war, tuberculosis and AIDS combined. Put plainly, a child dies… Continued

*Power to the People: According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating… Continued

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. During a media interview, “no comment” is a comment, and it’s one to avoid. 2. 35% of survey respondents said their company… Continued

Yes, digital communications platforms have made the days of in-person interactions seem like the Stone Age, but there’s still a lot to be said for coming together and (gasp) talking face-to-face. Professional networking, developing business… Continued

Remember when “viral” had anything but good connotations? It suggested unstoppable strains of the stomach flu and microscopic bugs crawling around a Petri dish. The same could be said for guerrilla tactics; being ambushed in… Continued

The debate of whether or not Hollywood actors should get paid for Getting Hollywood actors should get paid for the clips of themselves that float around on the internet performances is shaping up as one… Continued

Media industry professionals enjoyed a hearty digital breakfast last week at the ABM Spring Meeting in Palm Springs. Steve Morris, EVP of Advanstar and Cimarron Buser, SVP of Texterity shared their take on generating revenue… Continued

BusinessWeek.com is furthering its focus on reader engagement efforts with the launch of Business@Work, a collaboration between readers and BW editors in which readers can, over the course of the rest of this month, vote… Continued