It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they searchable?
Below are eight tips to making your press release go that extra mile.
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Start with outcomes in mind
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Keyword research
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Release optimization
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Landing pages
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Post to Newsroom
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RSS
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Wire service distribution
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Measure success
More tips like these can be found at TopRank.com