Stories by PRNEWS

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are… Continued

You know times are tough when "fuel" is a four-letter word and the word "staycation" has a good chance of being inducted into the Merriam-Webster Dictionary. Every facet of business has felt the effects of… Continued

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued

By Heidi Sullivan & Jay Krall Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top… Continued

It’s that time of year again: The PR News 2008 Platinum PR Awards are gearing up to spotlight the past year’s most outstanding communications initiatives. The winners and honorable mentions will be feted at an… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. PR News announces the finalists of the 2008 Platinum PR Awards. 2. When marketing via social media, provide consumers with the brand’s… Continued

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s… Continued

By Matt Kucharski Brand identity. Brand voice. Brand value proposition. Brand personality. We’ve all heard the terms, and we’ve all participated in discussions with experts from advertising, design, direct marketing and even management consultants talking… Continued

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued