Stories by PRNEWS

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued

By Gene Marbach A quick look at the headlines on any given day will tell you that times are tough. Corporate managers are pinching pennies and looking to maximize the value of their communications budgets.… Continued

Ordering a pizza can now be done with the press of a button no matter where you are, thanks, in part, to the "What’s Next? Text!" campaign conducted by Papa John’s Pizza and Fleishman-Hillard.

*Podcasting Still Waiting in the Wings: As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported… Continued

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Ombudsmen are an oft-overlooked channel of access for conveying a message or defending a point. 2. 22% of surveyed hiring managers use… Continued

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and… Continued

‘Tis the season to hear speeches. It’s all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to stir crowds and change public… Continued

By Betsy Brod While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001… Continued

Company: Little Caesar Enterprises Agencies: Fishman PR, MRG and Evins Communications Timeframe: 2006-ongoing To thank the men and women of the military for their service, national pizza chain owner Little Caesar Enterprises Inc. did more… Continued