Stories by PRNEWS

*You’ve Got (Unread) Mail: E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey… Continued

The PR People Awards, PR News’ annual showcase of the top talent in public relations, single out innovative professionals making communications matter in the marketplace. This year’s finalists, listed below, set the benchmark for PR… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 11% of surveyed CEOs expect employment to rise over the next quarter, while 46% think it will fall. 2. Studies have shown… Continued

During the past six weeks, three of the most widely viewed events of the year–the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul–took the world stage… Continued

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York… Continued

In honor of Labor Day, PR News will not be published on Sept. 1. We will resume publication on Sept. 8. In the meantime, PR News editors wish you a safe and happy holiday.

By Avinoam Nowogrodski Marketing managers are challenged daily to execute the projects in their marketing calendars on time, on budget and with the right degree of quality. The war stories of last- minute fire drills… Continued

Company: PepsiCo Agency: Clifford/Bratskeir PR Timeframe: 2006 In the past few years, obesity among minority populations has reached epidemic proportion. According to the Center for Disease Control, cultural factors related to dietary choices, physical activity… Continued

*Search Still Segregated: A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 55% of surveyed search engine marketers intentionally integrate their efforts with at least one offline channel. 2. You should never believe your… Continued