OGILVY PR WORLDWIDE AND DUPONT CORIAN BRINGING STYLE TO THE SURFACE WITH DUPONT CORIAN IN THE BEGINNING IN 2007, OGILVY PR WORLDWIDE WAS TAPPED TO REPOSITION THE 40-YEAR DUPONT CORIAN AS A PREMIUM BRAND AMONG… Continued
Stories by PRNEWS
EXTERNAL PUBLICATIONS
October 6th, 2008 by PRNEWSLATHAM & WATKINS 2007 PRO BONO ANNUAL REVIEW ONE OF THE LARGEST PROVIDERS OF FREE LEGAL SERVICES IN THE WORLD, LATHAM & WATKINS WANTED ITS 2007 PRO BONO ANNUAL REVIEW (WHOSE THEME WAS “DEFINING QUALITY”)… Continued
ANNUAL REPORT
October 6th, 2008 by PRNEWSCABLE POSITIVE 2005-2006 CABLE POSITIVE ANNUAL REPORT MORE THAN 25 YEARS MAY HAVE PASSED SINCE HIV/AIDS EMERGED AS A CRITICAL RISK TO COMMUNITIES WORLDWIDE, BUT STATISTICS SHOW THAT THE EPIDEMIC IS FAR FROM BEING ERADICATED.… Continued
RE-BRANDING/RE-POSITIONING
October 6th, 2008 by PRNEWSRF|BINDER PARTNERS & DUNKIN’ DONUTS BREWING BRAND AWARENESS IN A HIGHLY COMPETITIVE ENVIRONMENT IT’S A DOG-EAT-DOG WORLD FOR COFFEE RETAILERS, AND IT WAS NO EXCEPTION FOR DUNKIN’ DONUTS. THE COMPANY ENJOYED A FOLLOWING OF LOYAL… Continued
SOCIAL MEDIA CAMPAIGN
October 6th, 2008 by PRNEWSCONE LLC & JOCKEY INTERNATIONAL INC. JOCKEY INTERNATIONAL LAUNCHES STOPSQUIRMING.COM AND JOCKEYUNDERWARS.COM JOCKEY IS AN ICONIC AMERICAN APPAREL BRAND, BUT BY 2007 IT WAS TIME TO LAUNCH A NEW BRAND POSITIONING EFFORT THAT TARGETED A… Continued
PRODUCT LAUNCH
October 6th, 2008 by PRNEWSM BOOTH & ASSOCIATES AND I CAN’T BELIEVE IT’S NOT BUTTER! I CAN’T BELIEVE IT’S NOT BUTTER!–MEDITERRANEAN BLEND LAUNCH As American consumers increasingly embrace "all natural" and "organic" food trends, margarine brands—once lauded for being… Continued
SATELLITE MEDIA TOUR
October 6th, 2008 by PRNEWSSUSAN G. KOMEN FOR THE CURE & WEBER SHANDWICK THE STATE OF BREAST CANCER SMT/RMT TO ADVANCE PUBLIC UNDERSTANDING OF THE URGENCY OF GETTING SCREENED FOR BREAST CANCER AND SEEKING TREATMENT, SUSAN G. KOMEN FOR… Continued
PODCAST /VIDEOCAST
October 6th, 2008 by PRNEWSLION BRAND YARN & CONVERSEON LION BRAND YARNCRAFT PODCAST LION BRAND YARN, ONE OF THE COUNTRY’S OLDEST HAND-KNITTING YARN COMPANIES, WANTED TO EXPAND ITS ONLINE PRESENCE AND PROMOTE A GREATER SOLIDARITY AMONG ITS TARGET AUDIENCE… Continued