Stories by PRNEWS

LION BRAND YARN & CONVERSEON LION BRAND YARNCRAFT PODCAST LION BRAND YARN, ONE OF THE COUNTRY’S OLDEST HAND-KNITTING YARN COMPANIES, WANTED TO EXPAND ITS ONLINE PRESENCE AND PROMOTE A GREATER SOLIDARITY AMONG ITS TARGET AUDIENCE… Continued

SOUTHWEST AIRLINES NUTS ABOUT SOUTHWEST SOUTHWEST AIRLINES’ “NUTS ABOUT SOUTHWEST” BLOG HAS BEEN A DIGITAL DARLING EVER SINCE ITS INCEPTION BUT, NEVER ONE TO RIDE ON THE COATTAILS OF EARLY SUCCESS, THE AIRLINE’S PR TEAM… Continued

ONE LAPTOP PER CHILD AND RACEPOINT GROUP BRIDGING THE DIGITAL DIVIDE SOON AFTER THE LAUNCH OF ONE LAPTOP PER CHILD (OLPC), A NONPROFIT ORGANIZATION THAT MANUFACTURES AND DISTRIBUTES LOW-COST LAPTOPS TO CHILDREN IN DEVELOPING NATIONS,… Continued

RACEPOINT GROUP AND OLPC GIVE ONE GET ONE In 2005, MIT professor Nicholas Negroponte launched One Laptop per Child (OLPC), a nonprofit organization established to design, manufacture and distribute low-cost XO laptops for children in… Continued

ROGERS & COWAN AND QUAKECON TURNING THE QUAKECON 2007 “WOODSTOCK OF GAMING” INTO A GLOBAL PHENOMENON WIDELY REFERRED TO AS THE “WOODSTOCK OF GAMING,” QUAKECON IS THE LARGEST AREA NETWORK VIDEO GAME FAN APPRECIATION EVENT… Continued

ALLERGAN & CHANDLER CHICCO AGENCY “MOMENT OF TRUTH” OBESITY HEALTH EDUCATION CAMPAIGN ALLERGAN, THE MAKERS OF THE LAP-BAND ADJUSTABLE GASTRIC BANDING SYSTEM, SET OUT TO LAUNCH AN OBESITY HEALTH EDUCATION CAMPAIGN IN 2007 TO RAISE… Continued

MCDONALD’S AND VPE PUBLIC RELATIONS MCDONALD’S EDUCATION INITIATIVE EMPOWERS HISPANIC COMMUNITIES MCDONALD’S HAS BEEN A CONTRIBUTOR TO THE CAUSE OF HELPING HISPANIC STUDENTS GRADUATE FROM COLLEGE SINCE 1985, BUT RESEARCH SHOWS THAT HISPANIC COLLEGE GRADUATION… Continued

AOL AOL TODAY The very nature of human interaction is changing, thanks to the evolution of communications platforms, and corporate leaders are feeling the pressure to evolve their methods of engaging employees accordingly. Despite its… Continued

LEXUS, FERRIS COMMUNICATIONS & SCHOLASTIC THE LEXUS ENVIRONMENTAL CHALLENGE In 2007, Lexus partnered with Scholastic to develop a national program entitled “The Lexus Pursuit of Potential” under the auto brand’s newly created philanthropy umbrella. The… Continued

OGILVY PR WORLDWIDE AND FM GLOBAL FM GLOBAL: MANAGING BUSINESS RISK AROUND THE WORLD ALTHOUGH FM GLOBAL, ONE OF THE WORLD’S LARGEST COMMERCIAL PROPERTY INSURERS, IS WELL KNOWN BY RISK MANAGERS AND THE INDUSTRY MEDIA,… Continued