Stories by PRNEWS

SOUTH TEXAS VETERANS HEALTH CARE SYSTEM SOUTH TEXAS VHCS “GO FOR THE BLUE” WHOLESALE STREAMLINING IN 2006, SOUTH TEXAS VETERANS HEALTH CARE SYSTEM (STVHCS) WAS RANKED 130 OUT OF 139 AMONG THE DEPARTMENT OF VETERANS… Continued

ROCHE AND FLEISHMAN-HILLARD CEO BYLINED EDITORIAL REACHES CORPORATE AUDIENCE WITH PANDEMIC PREPAREDNESS MESSAGE HOFMANN-LA ROCHE INC. (ROCHE) CEO GEORGE ABERCROMBIE SAYS THAT ONE THING KEEPS HIM UP AT NIGHT: THE FEAR THAT A DEADLY PANDEMIC… Continued

JETBLUE AIRWAYS JETBLUE AIRWAYS’ OPERATIONAL CRISIS OF FEBRUARY 2007 IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International… Continued

BSS, PARKER & PARKER AND PULSE COMMUNICATIONS BLUESCOPE TANK A DAY CHALLENGE BLUESCOPE STEEL (BSS), A STEEL PRODUCER THAT IS HEAD QUARTERED IN AUSTRALIA, WANTED TO LAUNCH A NUMBER OF INITIATIVES THAT WOULD MINIMIZE WATER… Continued

AIRTRAN AIRWAYS & CKPR AIRTRAN AIRWAYS PUTS A NEW SPIN ON “EWETUBE” THE COST OF AIRLINE TICKETS BURNS EVEN THE MOST FINANCIALLY STABLE INDIVIDUALS, SO IMAGINE THE TOLL IT TAKES IN STUDENTS’ MALNOURISHED BANK ACCOUNTS.… Continued

GE “The Straw” GE MAY BE A HOUSEHOLD BRAND IN THE UNITED STATES, BUT ITS AWARENESS LEVEL IN GERMANY WASN’T UP TO SNUFF, ESPECIALLY GIVEN THE INTERESTS IN ENVIRONMENTALISM AND ENERGY EFFICIENCY SHARED BY BOTH… Continued

AFLAC & FLEISHMAN-HILLARD AFLAC GIVES SHAREHOLDERS A ‘SAY ON PAY’ IT MAY BE BEST KNOWN AMONG THE GENERAL PUBLIC FOR ITS DUCK MASCOT, BUT AFLAC HAD OTHER THINGS ON ITS MIND STARTING IN 2006, WHEN… Continued

PULSE COMMUNICATIONS AND KRAFT THE HAPPY LITTLE VEGEMITES: WHERE ARE THEY NOW? If you’ve never heard of a Vegemite, then you’ve probably never been to Australia. The yeast-based food paste is widely considered to be… Continued

THE WINNERS AND HONORABLE MENTIONS IN THIS YEAR’S PR NEWS PLATINUM PR AWARDS ISSUE EXEMPLIFY THE MOST INNOVATIVE APPROACHES TO REDEFINING TRADITIONAL PR WITH ANYTHING-BUT- TRADITIONAL STRATEGIES. FROM A MARKETING COMMUNICATIONS EFFORT THAT UNITED A… Continued

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued