Stories by PRNEWS

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google… Continued

Forget the lawn signs, campaign buttons and bumper stickers. The internet and more specifically, social networks are providing a compelling and persuasive platform for this year’s presidential candidates to lure and rally prospective voters. Each… Continued

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey,… Continued

The following is an excerpt from the just-published Crisis Communications Desktop Reference from Levick Strategic Communications. Recalls aren’t new and corporations have long had sound management and communications tools to minimize their impact. However, the… Continued

When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to… Continued

Company: MasterCard Agency: Weber Shandwick Timeframe: 2006-present It’s no secret that mathematical achievement is seriously lagging in this country. For technology-based companies like MasterCard Worldwide, this has serious, far- reaching ramifications with regard to shortages… Continued

*Consumers Crave Social Interaction: According to the findings of the 2008 Cone Business in Social Media Study, nearly 60% of Americans interact with companies on a social media Web site, and one in four interact… Continued

Seven Things You Will Learn in This Week’s Issue of PR News 1. Communications-related programs are among the most popular for students abroad. 2. Customer service is a great way to demonstrate ROI of online… Continued

Like it or not, the media–and business–landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their… Continued

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn’t broken through the measurement front–yet. The survey, which… Continued