Stories by PRNEWS

Below are some highlights of the latest survey of 104 PR agency P&L statements conducted over 10 years by StevensGouldPincus, covering 22 most critical metrics. For full details including results by agency size, location and… Continued

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued

*All That’s Fit to Print: A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a… Continued

PR News will honor the finalists in this year’s awards program on Dec. 4 at the National Press Club in Washington DC. For info on the event go to https://www.prnewsonline.com/awards/nonprofit/html. Advocacy Campaign & Fundraising AAA… Continued

Seven Things You Will Learn in This Week’s Issue of PR News 1. 91% of journalists use search engines to research stories. 2. 85% of American consumers say they have a more positive image of… Continued

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google… Continued

Forget the lawn signs, campaign buttons and bumper stickers. The internet and more specifically, social networks are providing a compelling and persuasive platform for this year’s presidential candidates to lure and rally prospective voters. Each… Continued

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey,… Continued

The following is an excerpt from the just-published Crisis Communications Desktop Reference from Levick Strategic Communications. Recalls aren’t new and corporations have long had sound management and communications tools to minimize their impact. However, the… Continued