Stories by PRNEWS

ANNIVERSARY CAMPAIGN PC Magazine & Rosen Group PR–PC Magazine 25th Anniversary: TO COMMEMORATE 25 YEARS, PC MAGAZINE TEAMED UP WITH THE ROSEN GROUP TO INCREASE MEDIA IMPRESSIONS AND ENGAGE ADVERTISERS. THE TEAM HOSTED A SPECIAL… Continued

WEBER SHANDWICK 2007 MARKED THE BEST YEAR IN WEBER SHANDWICK’S HISTORY, THANKS IN LARGE PART TO THE AGENCY’S ABILITY TO MAKE A SUCCESSFUL PUSH TOWARD BEING A MORE GLOBAL BUSINESS. WITH MULTINATIONAL CLIENTS INCLUDING UNILEVER,… Continued

MWW GROUP AS PUT FORTH BY CEO MICHAEL KEMPNER, THE RALLYING CRY FOR STAFFERS AT THE MWW GROUP IN 2007 WAS “INNOVATE, INSPIRE AND LEAD.” THIS MANTRA IMBUED THE AGENCY WITH THE URGENCY AND PASSION… Continued

MAKOVSKY + COMPANY 2007 WAS A BANNER YEAR FOR MAKOVSKY + COMPANY THANKS TO, AMONG OTHER EFFORTS, ITS EXECUTIVES’ CONTRIBUTION OF INTELLECTUAL PROPERTY TO THE PR PROFESSION. FROM SPONSORING A NATIONAL RESEARCH STUDY AND PRODUCING… Continued

AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS FEED THE PIG THE AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS (AICPA) WAS DETERMINED TO TEACH YOUNG ADULTS THE IMPORTANCE OF CONTROLLING THEIR FINANCES. PARTNERING WITH AD COUNCIL, THE AICPA… Continued

MERCURY MULTIMEDIA & VITUALLYOPENHOUSE.COM VIRTUALLYOPENHOUSE.COM IN MAY 2007, VIRTUALLYOPENHOUSE.COM REALIZED IT NEEDED TO EXPAND ITS VISIBILITY TO ST. LOUIS HOME BUYERS AND, MORE SPECIFICALLY, THEIR REALTORS, AS THE 11,000-PLUS AREA REAL ESTATE AGENTS HAD A… Continued

DIY NETWORK DIY NETWORK’S BLOG CABIN To create a publicity campaign that would bring user-generated content to life, DI Y Network needed to convince the DIYnetwork.com users who don’t currently view its on-air programming to… Continued

WEBER SHANDWICK & UNILEVER GO GREEN AND SMALL WITH ALL TO BRING ITS LAUNDRY DETERGENT BRAND INTO THE GREEN CONVERSATION, UNILEVER PARTNERED WITH WEBER SHANDWICK TO LAUNCH “GO GREEN AND SMALL WITH ALL,” A CAMPAIGN… Continued

CREST & WEBER SHANDWICK BEIJING CREST SMILE-VOCATES JOURNEY CAMPAIGN IF YOU THOUGHT YOUR U.S.-BASED DIGITAL COMMUNICATIONS EFFORTS WERE TOUGH, YOU CAN AT LEAST BE RELIEVED TO KNOW THAT THERE IS AN EVEN MORE ROUGH-AND-TUMBLE MEDIA… Continued

WATG HTTP://WWW.WATG.COM Being a top design consultant for the hospitality, leisure and entertainment industries, WATG needed a Web site that reflected its brand; its current site was text-heavy and in dire need of a redesign.… Continued