Stories by PRNEWS

James Wright, Director of CSR Division, Trimedia International Beyond His Years He may only be 29 years old, but James Wright has quickly established himself as an influential member of the CSR community in Europe,… Continued

Michael Sacks, Account Executive, MWW Group Champion Multitasker With his work ethic, willingness to pitch in whenever needed and natural leadership skills, Michael Sacks is the epitome of a gifted public relations professional. Since joining… Continued

Saurabh Wahi, Group Vice President, MWW Group As a driving force behind MWW’s relationship with flagship consumer client Nikon, Wahi has successfully altered public perception of the brand once seen as “too expensive” through multifaceted… Continued

Deirdre Latour, Director of Public Relations and Marketing Services, General Electric Like a world-class athlete, Deirdre Latour’s discipline and solid work ethic came into play as she helped General Electric prep for the 2008 Olympic… Continued

John Hellerman, Co-Founder, Hellerman Baretz Communications As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the world’s top law firms.… Continued

More so than other industries, PR is intensely social, fueled by human interaction. No matter how brilliantly conceived, a program can never come to fruition without talented and focused PR pros guiding and galvanizing it.… Continued

By Susan Bassett Reading about talent retention may seem counterintuitive when the headlines scream “RECESSION” and some PR firms have already laid off 20% of their staffs. It’s not. Think about this: There’s an urban… Continued

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much… Continued

*Consumers Want More Health Engagement: A study just released by Edelman shows that people want more active, trusted and personal health interaction with companies, organizations and brands. Consumers want companies to help address their specific… Continued

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a… Continued