Stories by PRNEWS

Funnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued

A recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also… Continued

In honor of the holiday season, PR News will not be published on December 29, 2008. We will resume publication on January 5, 2009. In the meantime, PR News editors wish you a safe and… Continued

By Sharon Linhart Developing an excellent corporate social responsibility (CSR) report may be easier than attempting to develop an excellent definition for CSR. Today, the term CSR is used synonymously with terms such as corporate… Continued

In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.

*Marketing 101: Verse Group and Jupiter Research surveyed senior marketers at 101 companies and subsequently released the “A Shift in Marketing” study, which revealed that marketers believe that brand marketing is … well, broken. Among… Continued

We are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people… Continued

Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued

The upcoming New Year signals the usual calendar changeover, but this go-round the annual tradition seems to be wrought with more anticipation than Y2K: It marks the transition of power from George W. Bush to… Continued

Building relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort… Continued