Stories by PRNEWS

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is… Continued

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has… Continued

Outputs: What is said, quantified by analyzing content based on:

To maintain longstanding, fruitful relationships with consumers, advertisers and stakeholders during an acquisition, Citigate Cunningham’s executive vice president Melissa Sheridan offers these best practices on how to keep your brand relevant.

Just as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to… Continued

Communicating about complex scientific issues is difficult on a normal day, but add stress and it can be overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed… Continued

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed… Continued

The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.

It’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more… Continued

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued