Stories by PRNEWS

In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.

*Marketing 101: Verse Group and Jupiter Research surveyed senior marketers at 101 companies and subsequently released the “A Shift in Marketing” study, which revealed that marketers believe that brand marketing is … well, broken. Among… Continued

We are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people… Continued

Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued

The upcoming New Year signals the usual calendar changeover, but this go-round the annual tradition seems to be wrought with more anticipation than Y2K: It marks the transition of power from George W. Bush to… Continued

Building relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort… Continued

Business is down, cash flow is tight, foot traffic is slow and morale is at an all-time low. When we are hurting, there is an inherent nature to share our pain and seek comfort. Going… Continued

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added… Continued

By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one… Continued

Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace.… Continued