Stories by PRNEWS

Business is down, cash flow is tight, foot traffic is slow and morale is at an all-time low. When we are hurting, there is an inherent nature to share our pain and seek comfort. Going… Continued

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added… Continued

By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one… Continued

Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace.… Continued

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK… Continued

Undertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff… Continued

Communications–and business in general–is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing number of social media platforms. It’s certainly a time of… Continued

Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies… Continued

The blogosphere has seen its fair share of imposter bloggers whose stated identity or affiliation is far from the truth. Sony indulged in such identity concealment in 2006 when its marketing agency launched and maintained… Continued

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued