Stories by PRNEWS

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, “The more things change, the more they stay the same.” After all, the present time will surely be remembered… Continued

Risks abound in today’s global business climate. Shattered investor confidence, slashed consumer spending and spiraling employee morale have all forced executives to take pause and reassess their organizations’ business models and recipes for success. With… Continued

A news director once told me, "TV viewers are like cats; you have to constantly dangle something in front of them to keep their attention." Instead of using a ball of yarn, news stations typically… Continued

Journalists, at heart, are confrontational.  They choose that line of work because they enjoy the tug of war that ensues during media interviews when they want certain information that you don’t want to disclose.  The… Continued

First, we begin with a TREND: We will all begin to realize that “being different” outside of work, that is, trying to be one person one hour, another during another, is an implausible waste of… Continued

Following are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3:  It… Continued

It’s just not as effective as it used to be to send form e-mails or blanket the world with wire releases. Personal relationships with reporters are key, and it’s significantly more dangerous for PR professionals… Continued

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media… Continued

*New Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S.… Continued

Most organizations are engaged in corporate social responsibility at some level, but there’s a short list of companies that are moving the needle in the CSR space, in particular by communicating their CSR successes. And… Continued