Stories by PRNEWS

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK… Continued

Undertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff… Continued

Communications–and business in general–is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing number of social media platforms. It’s certainly a time of… Continued

Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies… Continued

The blogosphere has seen its fair share of imposter bloggers whose stated identity or affiliation is far from the truth. Sony indulged in such identity concealment in 2006 when its marketing agency launched and maintained… Continued

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

Michelle Alvarez, Senior Manager, AARP Media Relations As the lead communications contact for AARP’s media strategies, Michelle Alvarez has positioned the organization as the go-to resource for members of the 50+ demographic. Her leadership prompted… Continued

Taryn Holowka, Director of Marketing and Communications, U.S. Green Building Council Taryn Holowka is the consummate communications professional. During her seven-year tenure at the U.S. Green Building Council, Holowka has overseen an agenda that has… Continued

Campaign: Birthday Blessings for Pope Benedict XVI Winner: Nat’l Catholic Educational Association What do you give a man who has everything–including the highest post in the Catholic Church–for his birthday? If you are the NCEA,… Continued