Stories by PRNEWS

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

Michelle Alvarez, Senior Manager, AARP Media Relations As the lead communications contact for AARP’s media strategies, Michelle Alvarez has positioned the organization as the go-to resource for members of the 50+ demographic. Her leadership prompted… Continued

Taryn Holowka, Director of Marketing and Communications, U.S. Green Building Council Taryn Holowka is the consummate communications professional. During her seven-year tenure at the U.S. Green Building Council, Holowka has overseen an agenda that has… Continued

Campaign: Birthday Blessings for Pope Benedict XVI Winner: Nat’l Catholic Educational Association What do you give a man who has everything–including the highest post in the Catholic Church–for his birthday? If you are the NCEA,… Continued

Campaign: United Way’s Born Learning Winner: United Way, Ad Council and Civitas Though some families are aware that the preschool years are critical to a child’s mental development, either many do not know exactly what… Continued

Campaign: CEO Challenge: Race Against the Mayor Winner: Amethyst Women’s Addiction Centre and Impact Public Affairs In anticipation of its annual fundraiser, the Amethyst Women’s Addiction Centre partnered with Impact Public Affairs to plan a… Continued

Campaign: http://www.cosmeticinfo.org Winner: The Personal Care Products Council In recent years, anti-chemical activist groups have turned up the volume on their attacks on certain ingredients used in cosmetics and personal care products. However, given that… Continued

Campaign: The Dirty Truth About America’s Handwashing Habits Winner: The Soap and Detergent Association, American Society of Microbiology and Ogilvy PR How many of us really observe washing our hands frequently, particularly in public venues?… Continued

Campaign: MicrobeWorld Video Winner: American Society for Microbiology To increase public understanding and appreciation of the vital role microbes play on our planet, and do it in an entertaining, engaging way, the American Society for… Continued

Campaign: Appraisal Institute Recruitment Campaign Winner: Ogilvy PR Worldwide and Appraisal Institute In the past few years, the membership of the Appraisal Institute has been getting older, with 50% of members being over 50 years… Continued