Stories by PRNEWS

Four out of five people say they are still buying green products and services today—which sometimes cost more—even in the midst of a U.S. recession. A new study commissioned by Green Seal and EnviroMedia Social… Continued

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

*Shallow Talent Pool: Chief marketing officers (CMOs) at top U.S. brands place the highest value on creative thinkers and leaders in their hiring practices, but 39% of the executives revealed they are somewhat to very… Continued

World events that defined the past year have ushered in a new era, marked by political shifts and economic upheavals. Thus, it’s no surprise that the public’s trust in global institutions, including business, government and… Continued

Often when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds,… Continued

Last week, PR News introduced the topic of executive coaching programs and considered how they can be valuable assets for communications executives, especially in a turbulent business climate. Developing a strategic program within an organization… Continued

A survey released by Watson Wyatt paints a dismal picture in the context of HR and hiring, revealing that the number of companies implementing cost-cutting measures, including layoffs, hiring and salary freezes and smaller pay… Continued

Be ready: In addition to being well-groomed, plan in advance for sound bites–short, pithy statements that show passion or "net it out" for the viewer–that will be great on camera. As in a podcast, be… Continued

In 2005, Varian Semiconductor Equipment Associates, Inc. (Varian) was approached by Boreal Renewable Energy Development¹ to investigate the feasibility of a wind turbine project. 

Gil Bashe, Executive Vice President, Health Practice at Makovsky + Company, understands how to engage the media and even, at times, disengage with them.  He’s deliberative in his PR approach and prescriptive with regard to… Continued