Stories by PRNEWS

Often when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds,… Continued

Last week, PR News introduced the topic of executive coaching programs and considered how they can be valuable assets for communications executives, especially in a turbulent business climate. Developing a strategic program within an organization… Continued

A survey released by Watson Wyatt paints a dismal picture in the context of HR and hiring, revealing that the number of companies implementing cost-cutting measures, including layoffs, hiring and salary freezes and smaller pay… Continued

Be ready: In addition to being well-groomed, plan in advance for sound bites–short, pithy statements that show passion or "net it out" for the viewer–that will be great on camera. As in a podcast, be… Continued

In 2005, Varian Semiconductor Equipment Associates, Inc. (Varian) was approached by Boreal Renewable Energy Development¹ to investigate the feasibility of a wind turbine project. 

Gil Bashe, Executive Vice President, Health Practice at Makovsky + Company, understands how to engage the media and even, at times, disengage with them.  He’s deliberative in his PR approach and prescriptive with regard to… Continued

By Frank J. Walter As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric… Continued

*Size Does Matter: According to a study by Epsilon on the importance of subject lines in e-mail promotions, the relationship between subject line length and response is weaker that previously thought. That said, the research… Continued

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new… Continued

These days, executives have little more to hang their hats on than their organization’s brand equity with stakeholders. Developing and maintaining this among each stakeholder group is a monumental task, but a very critical one.… Continued