Stories by PRNEWS

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored.

Risks abound in today’s global business climate. Shattered investor confidence, slashed consumer spending and spiraling employee morale have all forced executives to take pause and reassess their organizations’ business models and recipes for success. With… Continued

Indeed, media’s fragmentation and the growth of digital platforms is redefining television, with industry executives looking for ways to override the powers that DVR technologies and downloaded Web videos grant viewers to digest content (and bypass advertisements) at their leisure. The results of a joint survey conducted by PR News and DS Simon Productions reflect this reality in the context of business communications, revealing an ever-interesting use among public relations executives of channels like online video, social media and blogs to reach and influence target audiences.

A research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers’ motivations: High level of interest, sense… Continued

New Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S.… Continued

Knowing what to measure is critical to any PR measurement program. Yet what is important to one client may have little significance for another. Following is a focused list of key performance indicators (KPIs) that… Continued

Not a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary… Continued

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to… Continued

Going green is a hot business trend, but it has not always been that way. When green business leaders Ray Anderson and Jim Hartzfeld started to transform the floor covering company Interface to be environmentally… Continued

Media training must be realistic, maybe even jarring at times to be effective.  It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative.  And if you can handle… Continued