Stories by PRNEWS

According to Paul Argenti, professor of corporate communication at the Tuck School of Business, "The point of a communications audit is to figure out what everyone is doing, and if they are working in the… Continued

More than 73,000 people worldwide visited their local streams, rivers, lakes and other water bodies in celebration of World Water Monitoring Day in 2008.

To many, executive coaching sounds an awful lot like media training—just for a broader stakeholder base. And, in many ways, you are right. PR professionals’ expertise in coaching, training or other types of counseling is… Continued

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued

Four out of five people say they are still buying green products and services today—which sometimes cost more—even in the midst of a U.S. recession. A new study commissioned by Green Seal and EnviroMedia Social… Continued

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

*Shallow Talent Pool: Chief marketing officers (CMOs) at top U.S. brands place the highest value on creative thinkers and leaders in their hiring practices, but 39% of the executives revealed they are somewhat to very… Continued

World events that defined the past year have ushered in a new era, marked by political shifts and economic upheavals. Thus, it’s no surprise that the public’s trust in global institutions, including business, government and… Continued

Often when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds,… Continued

Last week, PR News introduced the topic of executive coaching programs and considered how they can be valuable assets for communications executives, especially in a turbulent business climate. Developing a strategic program within an organization… Continued