New Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S.… Continued
Stories by PRNEWS
Key Performance Indicators
February 11th, 2009 by PRNEWSKnowing what to measure is critical to any PR measurement program. Yet what is important to one client may have little significance for another. Following is a focused list of key performance indicators (KPIs) that… Continued
Social Media ROI
February 11th, 2009 by PRNEWSNot a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary… Continued
Raising The Red Flag
February 11th, 2009 by PRNEWSDigital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to… Continued
Climbing Toward Sustainability at Interface by 2020
February 11th, 2009 by PRNEWSGoing green is a hot business trend, but it has not always been that way. When green business leaders Ray Anderson and Jim Hartzfeld started to transform the floor covering company Interface to be environmentally… Continued
In Media Training, a Little Realism Goes a Long Way
February 10th, 2009 by PRNEWSMedia training must be realistic, maybe even jarring at times to be effective. It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative. And if you can handle… Continued
Necessary Evil: How To Conduct An Internal Audit
February 9th, 2009 by PRNEWSAccording to Paul Argenti, professor of corporate communication at the Tuck School of Business, "The point of a communications audit is to figure out what everyone is doing, and if they are working in the… Continued
Global Participation in World Monitoring Day Increased 60% in 2008
February 9th, 2009 by PRNEWSMore than 73,000 people worldwide visited their local streams, rivers, lakes and other water bodies in celebration of World Water Monitoring Day in 2008.
Executive Coaching & Media Training: Same Difference?
February 9th, 2009 by PRNEWSTo many, executive coaching sounds an awful lot like media training—just for a broader stakeholder base. And, in many ways, you are right. PR professionals’ expertise in coaching, training or other types of counseling is… Continued
Dare to be Different: Attracting Media Attention
February 9th, 2009 by PRNEWSSometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued