Stories by PRNEWS

Company: Haagen-Dazs Agency: Ketchum Timeframe: 2007 Despite its worldwide popularity as an ice cream, in 2007 Haagen-Dazs was feeling the pinch from competitors. It was also experiencing increased pressure to crank up profits due to… Continued

*Consumers Respect Profitability: A study conducted by MS&L Worldwide and GfK Roper Public Affairs indicates that between 70% and 80% of global consumers understand and embrace the idea that successful companies and organizations, despite their… Continued

Whether it’s communicating the delicate terms of a merger or acquisition or gaining positive media exposure for a community event, PR executives who operate within the legal profession are among the most adept at mitigating… Continued

It was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations… Continued

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued

The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its… Continued

The proliferation of new media technology has made media training for the digital world a vocational necessity. Following are best practices for communicating your message via blogs, Web casts and podcasts:  Blogging: •    Examine your… Continued

As a communications agency, we do a lot of talking. And, we advise our clients on how, when, where, and with whom they should talk specifically about issues of corporate social responsibility.  In an effort… Continued

Sound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world.  What do they all have… Continued

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued