Winner: Jenner & Block LLP Campaign: 2007 Highlights and The Heart of the Matter–2007 Pro Bono and Community Service Report A leader in pro bono service and national litigation, Jenner & Block wanted to make… Continued
Stories by PRNEWS
2009 Legal PR Awards
February 23rd, 2009 by PRNEWSPR News’ Legal PR Awards honor the most outstanding PR, crisis and litigation communications efforts among corporations, agencies and law firms–we present here the winners and honorable mentions in this year’s competition. All finalists will… Continued
How to Sell Green and Increase Sales
February 23rd, 2009 by PRNEWSAre you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears… Continued
The Art of Preparation
February 23rd, 2009 by PRNEWSYou’ve all probably heard one of the following statement s from a CEO or executive who’s getting ready to face the media: “I don’t need to spend time preparing for an interview. I do my… Continued
Interview Training for CEOs: How to Make it Worth Their Time
February 19th, 2009 by PRNEWSHow a CEO handles media attention is becoming key to the success of an organization.
Environmental Messaging Largely Immune to Consumer Distrust
February 18th, 2009 by PRNEWSConsumers are still interested in buying green despite the bad economy, says new study.
Rethinking CSR
February 17th, 2009 by PRNEWSThe recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.
Media Cents: Using the Media to Attract Customers
February 17th, 2009 by PRNEWSWhat you’re doing is as important as what you’re saying to the media.
Sustaining the Momentum
February 17th, 2009 by PRNEWSFor an 18-month project like the Jamestown 2007/America’s 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract… Continued
Selling Idea of Digital Integration to Risk-Averse Senior Execs
February 17th, 2009 by PRNEWSSenior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered… Continued