Stories by PRNEWS

Annual Report

February 23rd, 2009 by

Winner: Jenner & Block LLP Campaign: 2007 Highlights and The Heart of the Matter–2007 Pro Bono and Community Service Report A leader in pro bono service and national litigation, Jenner & Block wanted to make… Continued

2009 Legal PR Awards

February 23rd, 2009 by

PR News’ Legal PR Awards honor the most outstanding PR, crisis and litigation communications efforts among corporations, agencies and law firms–we present here the winners and honorable mentions in this year’s competition. All finalists will… Continued

How to Sell Green and Increase Sales

February 23rd, 2009 by

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears… Continued

The Art of Preparation

February 23rd, 2009 by

You’ve all probably heard one of the following statement s from a CEO or executive who’s getting ready to face the media: “I don’t need to spend time preparing for an interview. I do my… Continued

Interview Training for CEOs: How to Make it Worth Their Time

February 19th, 2009 by

How a CEO handles media attention is becoming key to the success of an organization.

Environmental Messaging Largely Immune to Consumer Distrust

February 18th, 2009 by

Consumers are still interested in buying green despite the bad economy, says new study.

Rethinking CSR

February 17th, 2009 by

The recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.

Media Cents:  Using the Media to Attract Customers

February 17th, 2009 by

What you’re doing is as important as what you’re saying to the media.

Sustaining the Momentum

February 17th, 2009 by

For an 18-month project like the Jamestown 2007/America’s 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract… Continued

Selling Idea of Digital Integration to Risk-Averse Senior Execs

February 17th, 2009 by

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered… Continued