Stories by PRNEWS

The recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.

What you’re doing is as important as what you’re saying to the media.

For an 18-month project like the Jamestown 2007/America’s 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract… Continued

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered… Continued

As companies around the world prepare for a carbon-constrained economy, business leaders are increasingly employing Green IT strategies in efforts to cut carbon emissions.

By Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued

*Consumers Like E-Mails, Sometimes: The benefits of permission-based e-mail marketing campaigns extend far beyond e-commerce transactions and have a significant impact on purchasing behavior and consumer loyalty in the bricks and mortar world, according to… Continued

Throughout the early 1980s, IBM enjoyed marketplace domination, having been viewed as one of American’s most admired and best-run corporations. Its balance sheets demonstrated consistent growth in revenue, stock price, net income and number of… Continued

This time last year, as the U.S. economy rapidly approached the symbolic cliff’s edge from which it would fall, the public relations industry seemed to be standing strong. A 2008 survey of PR agencies conducted… Continued

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored.