Stories by PRNEWS

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

PR News’ Legal PR Awards honor the most outstanding PR, crisis and litigation communications efforts among corporations, agencies and law firms. Below we present the 2009 PR News Legal PR Awards winners and honorable mentions.… Continued

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests… Continued

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued

Annual Report AAIA 2008 A Year of Connection Coca-Cola Enterprises for 2007: Shape Tomorrow…Today Waggener Edstrom Worldwide for NetHope2008 Sustainability/CSR Report SAP AG Solutions for Today…and Tomorrow Johnson & Johnson Toronto Hydro Corporation Basartan Creative… Continued

Winner: Western Union and Cone Inc. Campaign: Western Union – Our World, Our Family As a global leader in money transfer and payment services, Western Union wanted to address the needs of migrants and their… Continued

Winner: OSRAM SYLVANIA and Weber Shandwick Campaign: SYLVANIA Micro-Mini: All Green Hands on Deck! Thanks to the green revolution that has infiltrated consumer consciousness, there has been an surge in the usage of energy-efficient compact… Continued

Winner: Bank of America and RF|Binder Partners Campaign: Neighborhood Excellence Initiative Since being founded in 2004 to recognize and reward those achieving excellence in their community building efforts, Bank of America’s Neighborhood Excellence Initiative (NEI)… Continued

Winner: Intel Corporation To outwardly brand itself as an organization that strives for–and achieves–superior advancements in the realm of corporate responsibility, Intel’s leadership identified four general causes under which its many individual efforts reside: sustainability,… Continued