Stories by PRNEWS

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new… Continued

These days, it’s all about selling–selling a product or service to a customer, selling an idea to a client, selling yourself to a potential employer. For communications professionals, though, selling is old hat. PR’s rise… Continued

Green businesses are booming, showing consistent double digit growth in important industries like solar power, wind power, and organic food that are emerging as the biggest opportunities of our time. As it grows rapidly the… Continued

According to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50… Continued

The PR industry continues to rely on social networking opportunities to leverage their business and reach otherwise unreachable clientele. Please share your thoughts and your experience on using social media as a valuable tool for leveraging for PR campaigns, increasing ROI and promoting your business as a whole.

By Hal Dash Community outreach–or, if you prefer, "community engagement"–has become an essential part of any firm’s toolbox for issues management and/or public affairs. Public relations professionals must be able to adapt and elevate their… Continued

Company: Thrivent Financial Agency: OLSON Timeframe: 2008 Thrivent Financial is a faith-based nonprofit membership organization that has been providing life insurance to its members for a century. Over time, it evolved to also offer financial… Continued

*Journalists Not Digging Financial Firms’ Communications: According to a survey of journalists conducted by BackBay Communications and Marketwire, financial services companies are not perceived as communicating effectively with their stakeholders during the current recession. According… Continued

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued

Public affairs and media coverage go hand-in-hand, which inevitably leads to challenges for the communications executives behind the messages; after all, these campaigns are often chock-full of information that is highly regulated, contested, controversial and/or… Continued