Stories by PRNEWS

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued

All nonprofits are feeling a pinch these days, but it is the small, local or regional charities dependent on large annual gifts that are really experiencing the pain. Before reaching for the Advil, consider the… Continued

Following are seven ways you can use cause related marketing to benefit your company:  Pick an appropriate cause. Consider not only a cause’s appeal, but is capacity to support your effort. It may be that… Continued

There are specific pitching tactics depending on the type of media you are targeting; there are also best practices that apply to media categories across the board, especially when your media relations efforts are based… Continued

In order to successfully launch a new “green” product or company, the following eight steps might be helpful: 1. Pick from the Top Ten Environmental Issues for one(s) you are most passionate about. 2. Build… Continued

The list of PR blunders, missteps and mixed messages in the financial industry is growing by the day. In the last month alone, we’ve seen a bank take receipt of another private jet, a prominent… Continued

Marketing Budgets Stable, Efficiency Not: Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, according to the CMO Council’s annual Marketing Outlook study. The Council’s audit of more than 650… Continued

A short history of investor relations (IR) tells a lot about where it is today. Alexander Laskin, PhD, also takes a shot at what it could be tomorrow as he examines the IR research base… Continued