Stories by PRNEWS

2009 PR News CSR Award Winner: Diversity Communications

March 2nd, 2009 by

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.

2009 PR News CSR Award Winner: Corporate-Community Partnership

March 2nd, 2009 by

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.

Community Affairs

March 2nd, 2009 by

Winner: Entergy Corporation Campaign: Entergy’s Earned Income Tax Credit The Earned Income Tax Credit (EITC) is the nation’s largest poverty reduction program, and never has this been more critical than in today’s economic crisis. However,… Continued

Cause Branding

March 2nd, 2009 by

Winner: A&E and Civic Entertainment Group Campaign: The Recovery Project Based on the startling statistic that 22 million Americans are struggling with addiction, A&E executives launched the Recovery Project, a social outreach initiative to bring… Continued

Nonprofit/Corporate Partnership

March 2nd, 2009 by

Winner: The Dave Thomas Foundation for Adoption and Wendy’s Campaign: Wendy’s Wonderful Kids Wendy’s/Dave Thomas Foundation for Adoption actively promote foster care adoption, and to focus the effort, the two organizations partnered to develop the… Continued

Annual Report

March 2nd, 2009 by

Winners: Cable Positive Inc. and the watsons Campaign: Cable Positive Annual Report As the cable industry’s AIDS action organization, Cable Positive wanted to give stakeholders and the general public an understanding of the brand’s accomplishments… Continued

PR News CSR Awards Issue

March 2nd, 2009 by

In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to… Continued

Media UNTraining:  Avoiding ‘Overprocessed’ Media Images  

March 2nd, 2009 by

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued

2009 PR News CSR Award: Employee Relations

February 26th, 2009 by

Lumina for BT Community Champions Connecting employees who are scattered around the globe is a monumental challenge for any organization. This challenge became particularly salient to BT executives when they sought to execute a campaign… Continued

Successful Social Media Tools

February 26th, 2009 by

Now is the time to get smart about the measures that we traditionally have not used. Here’s how to get started: 1. Reach out to key individuals inside the organization that rely on and have… Continued