Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.
Stories by PRNEWS
2009 PR News CSR Award Winner: Corporate-Community Partnership
March 2nd, 2009 by PRNEWSFollowing is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.
Community Affairs
March 2nd, 2009 by PRNEWSWinner: Entergy Corporation Campaign: Entergy’s Earned Income Tax Credit The Earned Income Tax Credit (EITC) is the nation’s largest poverty reduction program, and never has this been more critical than in today’s economic crisis. However,… Continued
Cause Branding
March 2nd, 2009 by PRNEWSWinner: A&E and Civic Entertainment Group Campaign: The Recovery Project Based on the startling statistic that 22 million Americans are struggling with addiction, A&E executives launched the Recovery Project, a social outreach initiative to bring… Continued
Nonprofit/Corporate Partnership
March 2nd, 2009 by PRNEWSWinner: The Dave Thomas Foundation for Adoption and Wendy’s Campaign: Wendy’s Wonderful Kids Wendy’s/Dave Thomas Foundation for Adoption actively promote foster care adoption, and to focus the effort, the two organizations partnered to develop the… Continued
Annual Report
March 2nd, 2009 by PRNEWSWinners: Cable Positive Inc. and the watsons Campaign: Cable Positive Annual Report As the cable industry’s AIDS action organization, Cable Positive wanted to give stakeholders and the general public an understanding of the brand’s accomplishments… Continued
PR News CSR Awards Issue
March 2nd, 2009 by PRNEWSIn recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to… Continued
Media UNTraining: Avoiding ‘Overprocessed’ Media Images
March 2nd, 2009 by PRNEWSRemember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line? Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued
2009 PR News CSR Award: Employee Relations
February 26th, 2009 by PRNEWSLumina for BT Community Champions Connecting employees who are scattered around the globe is a monumental challenge for any organization. This challenge became particularly salient to BT executives when they sought to execute a campaign… Continued
Successful Social Media Tools
February 26th, 2009 by PRNEWSNow is the time to get smart about the measures that we traditionally have not used. Here’s how to get started: 1. Reach out to key individuals inside the organization that rely on and have… Continued