Stories by PRNEWS

8 PR Tips for Green Entrepreneurs

March 31st, 2009 by

Many eco-entrepreneurs start their advertising spending in the P.R. arena. Typical P.R. which focuses sending press releases to and eliciting media coverage from mainstream media, established newspapers, magazines and broadcast stations (radio and TV) is… Continued

Quick Study: Consumers Critical of Corporate Sponsorships; Social Networking Outreaches E-Mail; Cost-Cutting Strategies

March 30th, 2009 by

â–¶ Less-Great Expectations of Corporate Sponsors: The list of things adversely affected by the recession now includes corporate sponsorships, as consumers are increasingly critical of companies that spend frivolously. According to the study of American… Continued

Components of a Compelling Sound Bite

March 30th, 2009 by

Whether you are delivering a presentation to employees, conference attendees, community members or media, you want your comments to be as salient and memorable as possible. Regardless of the audience, you will have key messages… Continued

The Art of Persuasion: How to Deliver a Compelling Presentation to Any Audience

March 30th, 2009 by

Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the… Continued

Web Cliques: Building & Engaging Communities Through Social Media

March 30th, 2009 by

The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs… Continued

Manage Social Media Relations

March 30th, 2009 by

As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in… Continued

NAVIGATING THE SECURITY CHANNELS

March 30th, 2009 by

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: • Make security a top… Continued

Research-Driven ROI

March 30th, 2009 by

When working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication… Continued

Doing Well and Doing Good with Green Businesses

March 30th, 2009 by

Conventional wisdom says that you can’t have it all, that you have to choose. You can’t have your cake and eat it too, or so they say. This is the basic thinking of those who… Continued

Navigating the Security Channels

March 30th, 2009 by

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •    Make security a top… Continued