Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the… Continued
Stories by PRNEWS
Web Cliques: Building & Engaging Communities Through Social Media
March 30th, 2009 by PRNEWSThe adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs… Continued
Manage Social Media Relations
March 30th, 2009 by PRNEWSAs its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in… Continued
NAVIGATING THE SECURITY CHANNELS
March 30th, 2009 by PRNEWSWhen planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: • Make security a top… Continued
Research-Driven ROI
March 30th, 2009 by PRNEWSWhen working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication… Continued
Doing Well and Doing Good with Green Businesses
March 30th, 2009 by PRNEWSConventional wisdom says that you can’t have it all, that you have to choose. You can’t have your cake and eat it too, or so they say. This is the basic thinking of those who… Continued
Navigating the Security Channels
March 30th, 2009 by PRNEWSWhen planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: • Make security a top… Continued
Traditional vs. New Media; Media Spend’s Sharp Decline; Marketing Plans Fail; CMOs Pick Up Slack
March 25th, 2009 by PRNEWSMajority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued
How to Choose the Best Media Mix & Resource Allocation for Your Organization
March 25th, 2009 by PRNEWSThere is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued
The Human Element of Media Messages
March 25th, 2009 by PRNEWSIt’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued