Will + Perkins: This architecture firm refers to its environmental credo as its “vision,” which is echoed by company’s outspoken commitment to designing “ideas + buildings that honor the broader goals of society.”
By intertwining their credo with their core identity, the company’s executives have developed a brand in which their commitment to clients and their commitment to the environment are one in the same.
Wal-Mart: This big-box behemoth has a dedicated microsite for communicating its sustainability mission (www.walmartstores.com/sustainability), which is “to become a better company by looking at every facet of our business—from the products we offer to the energy we use—through the lens of sustainability.”www.walmartstores.com/sustainability
The company’s executives integrated this credo into every facet of the business, and the microsite reflects this: It hosts videos featuring top executives discussing various aspects of sustainability, a sustainability news feed, updates to sustainability milestone meetings and a photo gallery.
Timberland: The company has been a leader in the environmental movement ever since it was founded (its logo is a tree, after all), and it continues to communicate this commitment through its “Environmental Stewardship” efforts.
The portion of the Web site dedicated to environmental stewardship quotes a Greek proverb, which reads: “A society grows great when old men plant trees whose shade they know they shall never sit in.” The Timberland team embodies this philosophy by cultivating a brand that is also a lifestyle—a lifestyle that they live and breathe every day. —PR News Editors