Stories by PRNEWS

“Crowdsourcing” has become a standard neologism in modern business dialect. A combination of “outsourcing” and “crowd surfing,” the term means exactly what it implies: outsourcing a task that usually would be performed by an employee… Continued

â–¶ Twitter Tops List as Fortune 100’s Most-Used Social Media Platform: A study released in June 2009 by ÜBERCEO revealed that Fortune 100 CEOs were overwhelmingly absent in social media—a complete contrast to a new… Continued

With a library of more than 70 million videos, YouTube’s status as the leading video-sharing platform is indisputable. Companies of all shapes and sizes have turned to the platform to try their hands at “going… Continued

CEOs are the leaders of their corporations and the wardens of company reputation. Every day, they’re faced with making difficult decisions regarding the quality of their work in the face of pressures to maintain profit… Continued

• FriendFeed (www.friendfeed.com):www.friendfeed.com Founded by a handful of former Google employees in 2007; bonus features include stats and a function that lets users keep track of feeds of contacts who don’t already have a FriendFeed… Continued

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel… Continued

Crisis communications guidelines to follow in the environmental arena

Following are a few best practices you can leverage for effective digital media relations

Each year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a… Continued

With a reported 1,300% year-over-year growth between April 2008 and April 2009, Twitter has definitely hit the big time. Simultaneously, the list of Twitter tools, applications and services has grown exponentially to assist executives in… Continued