Stories by PRNEWS

It’s safe to say that, regardless of the industry in question, all organizations’ stakeholders are engaged in social media—at least to some degree. In fact, it’s the degree of stakeholders’ engagement that defines organizations’ communications… Continued

Identify gaps: • Analyze your strengths and weaknesses. • Which of your goals apply in different situations? • Which of your goals apply in different regions? Identify which goals you want to accomplish in a… Continued

Actions speak louder than words. The old adage is the basis for the “show, don’t tell” approach exalted by so many disciplines: writing, teaching, negotiating, communicating. But transcendentalist writer Ralph Waldo Emerson noted the danger… Continued

For most people seeking their 15 minutes of fame, YouTube is the best shot they will ever have—and it’s a good shot, at that. Case in point: The video-sharing platform, which launched in 2005 and… Continued

“Every company is a media company, to some degree.” It’s a statement that was first attributed to CBS president Andrew Hayward, and its implications on organizations of all sizes have since grown to staggering proportions.… Continued

Tips on how to look your best wardrobe-wise when doing an on-air interview.

Following are several tips that will help you craft an effective program.

For many big brands, the value of social media is about creating a more personal and tighter connection with their customers.  However, getting closer to your customers exposes all the flaws in your relationship.  For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block.

Following are a four tips to maximize your media relations efforts while meeting your PR objectives:

PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective.