Stories by PRNEWS

Following are several tips that will help you craft an effective program.

For many big brands, the value of social media is about creating a more personal and tighter connection with their customers.  However, getting closer to your customers exposes all the flaws in your relationship.  For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block.

Following are a four tips to maximize your media relations efforts while meeting your PR objectives:

PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective.

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices:

1. What area(s) of client relations are top-of-mind for you? Securing new clients 32.0% Retaining clients 18.0% Providing strategic counsel 14.0% Demonstrating ROI 10.0% Billing/agency fees 8.0% Relationship-building with clients 8.0% Upselling clients 6.0% Expanding… Continued

â–¶ Policing Social Media: Social media policies have had their fair share of the limelight lately, what with organizations like ESPN and the U.S. Marine Corps restricting or altogether banning the use of online platforms… Continued

Will + Perkins: This architecture firm refers to its environmental credo as its “vision,” which is echoed by company’s outspoken commitment to designing “ideas + buildings that honor the broader goals of society.” By intertwining… Continued

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued

To confuse SEO with SEM would be easy—with only a slight difference in their respective acronyms, some people mistakenly use them interchangeably. (Throw in SMM and SMO—social media marketing and social media optimization—and all bets… Continued