Stories by PRNEWS

“How companies are benefitting from Web 2.0,” a report released by McKinsey in August 2009, adds to the body of evidence supporting Web 2.0 applications’ contributions to measurable business outcomes. The report, which surveyed nearly… Continued

Awareness • Corporate Web Site • Display and Print Ads • Viral Videos • PR • Product Placement Consideration • Widgets • Experiential Marketing • Direct Mail • PR • Product Microsites • Customer Reviews… Continued

When seeking shared opportunities for communications, advertising and marketing on social media platforms, Troy Kelley, EVP and chief digital officer of Arnold Worldwide, suggests looking at: • Ad Content • Promotional Support • Relationship Marketing… Continued

The emergence of social media has created huge opportunities for public relations/communications and marketing—traditionally known for their adversarial relationship due to competition for budgets and preferential treatment from the C-suite—to forge collaborative partnerships, both as… Continued

Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis… Continued

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability.

It’s safe to say that, regardless of the industry in question, all organizations’ stakeholders are engaged in social media—at least to some degree. In fact, it’s the degree of stakeholders’ engagement that defines organizations’ communications… Continued

Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date

Following are basic guidelines to help you implement a green marketing campaign.