Stories by PRNEWS

This has been a challenging year for professionals across all industries and, despite the relative resilience of the public relations field, PR executives also experienced their fair share of obstacles. Whether it was deflated budgets,… Continued

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and… Continued

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.

Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

â–¶ Traditional News Outlets Not Dead Yet: According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite… Continued

The once-bold lines between the well-established PR and advertising worlds are becoming grayer and grayer. With digital now sandwiched in the middle, we have a full-blown convergence on our hands. It has certainly been in… Continued

When training executives, every impression counts. See which of these 10 tips can help you tighten your in-person presentation. 1. Arrive early. No one should see you fuss with cables. No one should be able… Continued

Selling the idea of social media to senior executives is (hopefully) becoming easier now that it is firmly embedded in all facets of business communications. Having cleared that hurdle, though, communications executives now face another:… Continued

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued