Stories by PRNEWS

The once-bold lines between the well-established PR and advertising worlds are becoming grayer and grayer. With digital now sandwiched in the middle, we have a full-blown convergence on our hands. It has certainly been in… Continued

When training executives, every impression counts. See which of these 10 tips can help you tighten your in-person presentation. 1. Arrive early. No one should see you fuss with cables. No one should be able… Continued

Selling the idea of social media to senior executives is (hopefully) becoming easier now that it is firmly embedded in all facets of business communications. Having cleared that hurdle, though, communications executives now face another:… Continued

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued

These are challenging times for communicators and their businesses. The economic crisis is putting pressure on budgets, yet CEOs are demanding more from their communications teams. They’ve got the jitters—and rightly so—about the impact of… Continued

An provocative new study buttresses claims that green is better.

Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives.

Take PR News and BurrellesLuce’s organizational management survey.

1. Building trust rings the cash register. There is both quantitative and qualitative research that demonstrates that doing what’s right is good for business. Trust is a competitive advantage. Demonstrate that and you can elevate… Continued

In this week’s installment of “PR Advisers,” PR News asked three industry experts one question: What do you foresee as being the next frontier of social media, and how do you think it will change… Continued