Why measuring your company’s ROI should go beyond sales and profits.
Stories by PRNEWS
Communicating CSR/Sustainability Through Speaking Activity
October 20th, 2009 by PRNEWSAn excellent way of generating media attention for your CSR activities is through a speakers program.
How to Launch a Green Platform and Win Stakeholder Confidence
October 20th, 2009 by PRNEWSInaugurating green efforts won’t work unless you have stakeholder buy-in.
The Top Places to Work in PR: Nonprofit Kaiser Permanente
October 19th, 2009 by PRNEWSGiven its position in the healthcare industry, it’s probably not surprising that Kaiser Permanente offers employees “phenomenal health insurance,” but it also goes above and beyond with unexpected benefits, including a liberal telecommute policy and… Continued
The Top Places to Work in PR: Nonprofit—Georgia Tech Research Institute (GTRI)
October 19th, 2009 by PRNEWSAs a nonprofit research organization that does government and industry work, GTRI’s external face is “creative, innovative and all business,” says one employee. “But internally, we are a very fun organization with people who don’t… Continued
The Top Places to Work in PR: Nonprofit: Cleveland Metropolitan School District
October 19th, 2009 by PRNEWSBeing a school district that operates in a major metropolitan area usually makes for inevitable bureaucracy-driven redundancies—but not so for the Cleveland Metropolitan School District. “Our close-knit, collaborative approach to meeting the internal and external… Continued
The Top Places to Work in PR: Nonprofit —Children’s Home Society of Florida
October 19th, 2009 by PRNEWSWith more than 100 sites located throughout the state, Children’s Home Society of Florida depends upon streamlined communications between and among all employees, from social workers and case managers on up to support staff and… Continued
The Top Places to Work in PR: Agency—Weber Shandwick
October 19th, 2009 by PRNEWSEmployees describe Weber Shandwick’s internal culture as “entrepreneurial” and “collaborative,” noting the firm’s focus on professional development through more than 100 different programs made available through webinars, e-learning and live classroom training. “Employees are empowered… Continued
The Top Places to Work in PR: Agency—Waggener Edstrom Worldwide
October 19th, 2009 by PRNEWSWaggener Edstrom Worldwide is “committed to helping employees realize their own potential,” says one employee, pointing to the fact that the agency has a number of vice presidents who started as interns. “WE provides employees… Continued
The Top Places to Work in PR: Agency—Text 100
October 19th, 2009 by PRNEWSThis tech-centric boutique consultancy tags itself as “big agency 2.0,” combining analyst, traditional and social media to offer best-in-class insights to its global client portfolio, which includes multinational behemoths like IBM, eBay and Philips. Text… Continued